Most listings look exactly the same. Same hot tub. Same Edison bulbs. Same "cozy retreat" in the headline.
And the stay? They often feel the same, too: no name, no story, no moment that makes a guest think I need to tell someone about this place.
That's not a design problem. That's a brand problem.
And it's quietly costing you bookings, return guests, and the kind of reviews that write themselves.
Here's something nobody in the vacation rental space wants to say out loud:
YOU WOULDN'T LAUNCH a BUSINESS WITHOUT a BRAND.
So why is the STR industry still operating like that's totally fine?
We're not okay with it. We don't think you are either, which is probably why you're here. We believe every stay tells a story. We help you figure out what yours is.
Here's something YOU NEED TO HEAR:
This is where we come in. And we go deeper than you might expect.
We're not graphic designers who make things pretty (although, fair warning: it will be very pretty). We're brand strategists who build the whole thing: your identity, your amenities, and your guest experience, together, based on how guests actually move through and feel a stay.
Because a logo doesn't make someone come back. A moment does. A name does. The matchbook on the kitchen counter that makes them stop and think "whoever put this together really thought about everything" does.
Oh, that? That's our Signature Set!
The Signature Set is a kit of physical branded touchpoints:
We include this kit with every project because these details are the difference between a stay that was "fine" and a stay that becomes a story.
We're setting a new standard for what STR branding should be. Come see what that looks like for your property.
- custom matchbooks
- durable stickers
- retro-inspired keychains
- pre-stamped postcards
We're setting a new standard for what STR branding should be. Come see what that looks like for your property.
Carousel House is the property that started all of this: the place where Ali tested every theory we eventually built into Library of Stays.
Once it had a name, a story, tailored amenities, and its Signature Set on the counter, the reviews stopped being about the proximity to Sunriver and started talking about the details we curated for the home itself ... the experience they weren't able to get anywhere else.
Here's what guests are saying:
This is what we mean ...
Hi, we're Ali & Ravyn.
On paper, we're opposites. In practice, we're soul friends. We have strong opinions about 90s comedies, and we will absolutely leave our families behind for a girls' trip.
We started Library of Stays because we kept seeing incredible properties buried under bad branding (or none at all), and we knew the owners deserved better. So we built the thing it was missing.
* Full disclosure: we only polled ourselves.
Your brand partners and the funniest people you'll meet*.
Spoiler: it's not a hot tub.
Want to start with some of our best ideas? Go ahead.
Let this be the moment you:
Become the rental people fight over who gets to book first.
Give your rental a name that isn't just the *cozy retreat* address.
Know exactly what your guests actually want before you spend another dollar.
Feel genuinely proud of what you've built (because, dammit, you worked hard).
Stop refreshing your calendar like it's going to change if you look harder.
