House of Greene is a richly layered New York loft where candlelight flickers, velvet settles in, and every corner holds a story. It’s designed for those who crave atmosphere as much as experience.
HOUSE OF GREENE BRAND
ATMOSPHERIC • MOODY • RICH
Semi-Custom Brand
Versatile Suite
Property Guidance
Physical Goods
One-on-one Support
Tailored Brand Strategy
Premium Property Guide
High-quality logos
Versatile Suite
Property Guidance
Physical Goods
One-on-one Support
Tailored Brand Strategy
Premium Property Guide
High-quality logos
WHY YOU'LL LOVE IT:
$3,500
THE BRAND SHELF IS MORE THAN A LOGO!
We will work with you to curate guest experience in a way that supports the stay you want to share with your guests.
CUSTOMIZED BRAND IDENTITY SUITE
COMPREHENSIVE DISCOVERY PHASE
guest experience + amenitY GUIDES
signature set of physical touchpoints
Complete Logo System
Customized Icons
Color Palette
Typography Guide
Social-ready Graphics
Customized Icons
Color Palette
Typography Guide
Social-ready Graphics
In-depth Questionnaire
Positioning Research
1-hr Phone Meeting
Naming Assistance
Positioning Research
1-hr Phone Meeting
Naming Assistance
Premium Amenity Suggestions
Kitchen Stocking Guide
Guest Avatar Guide
Home Checklist
1-page Property Brief
Kitchen Stocking Guide
Guest Avatar Guide
Home Checklist
1-page Property Brief
Custom Post Cards
Retro-Inspired Keychains
Durable Stickers
Branded Matchboxes
Retro-Inspired Keychains
Durable Stickers
Branded Matchboxes
We'll adapt the color scheme to work with your rental!
1 .
Choose a Concept that Fits Your Property
HOW IT WORKS:
Our collection of professionally developed brand foundations were created to fit with a wide range of properties.
2 .
We Customize the Suite to Make it Your Own
We'll work with you to discover your color story and overall brand approach. The suite will be customized for your stay.
3 .
Strategic Planning for Your Guest Experience
We deliver custom guides to help you lock in your guest strategy, amenities, and other elements t hat will make your stay memorable.
The following designs are included with your brand suite. We will update these to match your color scheme, property name, and unique features of your stay.
CUSTOMIZABLE DESIGN ELEMENTS:
Once we've customized your logo suite, we'll work with you to customize your Signature Set as well. You'll receive:
YOUR SIGNATURE SET
The Library of Stays Signature Set is a curated collection of branded goods that your guests will absolutely love.
Postcards
Retro Keychains
Branded Matchbooks
Premium Stickers
Retro Keychains
Branded Matchbooks
Premium Stickers
Make it premium ...
Custom ceramic mugs
Seek & Swoon Blankets
Coasters
and more ...
Seek & Swoon Blankets
Coasters
and more ...
Your tailored PDF guides cover the following:
YOUR tailored pdf guides
After we've researched your property and heard your goals, we will send a tailored guide that will act like the North Star of for your listing.
Experience & Memory Making Amenities
Kitchen Stocking Guide
Guest Avatar Profiles
1-page Property Brief
Kitchen Stocking Guide
Guest Avatar Profiles
1-page Property Brief
WHO IT'S FOR ...
FIRST-TIME HOSTS:
We’re here for people looking to transform a home into a truly enriched guest experience: one rooted in thoughtful identity.
Approaching your debut rental as both a home and a brand, designed with intention from the start.
"Something's missing":
Properties already loved by guests that need a distinct identity to truly stand out.
GENERATIONAL HOMES:
Family properties stepping into a new chapter, refreshed with respect for their legacy and tailored for today’s traveler.
VACATION HOMEOWNERS:
Seeking the best of both worlds: a personal retreat and a reliable, well-branded income stream.
INVESTORS:
Ready to elevate portfolios with creative direction, design, and strategy that moves the needle.
What do you mean by 'semi-custom'?
Every Brand Shelf project is a comprehensive, customizable brand suite that we adapt to you. You’ll begin with one of our curated brand foundations, but that’s simply a starting point, not the finish line.
From there, we refine and tailor the brand to your specific property, audience, and goals — adjusting visual elements, tone, applications, and recommendations so the final result feels considered, cohesive, and distinctly yours. No two Brand Shelf brands look the same, because no two stays are.
Why should I brand my vacation rental?
At the end of the day, your vacation rental is a business, and how it looks and feels matters. Too often, the identity is an afterthought, but in today’s competitive market, standing out is essential. A brand is how your rental becomes a stay people talk about. In crowded markets, a name and a story help you rise above the noise. Think about it: saying “we stayed at an Airbnb” doesn’t leave much of an impression. But “we stayed at Carousel House, and it was incredible!” ... that’s the power of branding.
I'm ready to book! What's next?
The first step is messaging us to get started. We'll help you confirm your Brand Shelf vibe and choose your start date. To get on our calendar, we require a 50% retainer payment and signed agreement.
How long does this take?
The incredibly cool part about The Brand Shelf is that our project timelines are much shorter than fully custom branding. Each project timeline is dependent on communication and scope, but we estimate your project will take 3-6 weeks from start to finish.
What files and physical goods will I receive?
You can expect to receive a customized version of every logo file shown in your specific Brand Shelf collection. Your logo files will be delivered in EPS, JPEG, and PNG formats. Files will be shared via a secure file transfer site. You will also receive our Signature Set of physical goods (postcards, retro-inspired keychains, stickers, and matchboxes). If you're looking for more, we've got resources to share!
How much does each package cost?
Each Brand Shelf collection costs $3,500. This cost includes a collaborative discovery phase, your customized logo suite, tailored strategy PDF guides, our Signature Set of physical goods, and launch support.
Does my package include everything I need to brand my listing?
You can plan to spend money on additional amenities we suggest (don't worry, we are budget-conscious), and the font files used to create your suite (if needed). We'll send links to everything, which can be purchased as needed at your discretion.
Do you offer payment plans?
Yes! Each of our projects is broken into 2 payments. Your retainer payment is due at booking, and your balance payment is due before we deliver your final logo files and/or order your Signature Set. We accept all major credit cards, checks, and bank transfers.
Where do you work?
We’re proud to call Oregon home, but our process was designed to travel. Whether your property is in the Pacific Northwest or across the country, our story-driven approach works anywhere: we’ve built a method that works beautifully no matter where your property is located.
Do you only work with Airbnb properties?
We work with all short-term rental hosts: Airbnb, VRBO, direct booking, boutique inns, and even hotels. Are you just getting started? That’s perfect! We have the vision and expertise to help you position and launch your property.
Every Brand Shelf project is a comprehensive, customizable brand suite that we adapt to you. You’ll begin with one of our curated brand foundations, but that’s simply a starting point, not the finish line.
From there, we refine and tailor the brand to your specific property, audience, and goals — adjusting visual elements, tone, applications, and recommendations so the final result feels considered, cohesive, and distinctly yours. No two Brand Shelf brands look the same, because no two stays are.
Why should I brand my vacation rental?
At the end of the day, your vacation rental is a business, and how it looks and feels matters. Too often, the identity is an afterthought, but in today’s competitive market, standing out is essential. A brand is how your rental becomes a stay people talk about. In crowded markets, a name and a story help you rise above the noise. Think about it: saying “we stayed at an Airbnb” doesn’t leave much of an impression. But “we stayed at Carousel House, and it was incredible!” ... that’s the power of branding.
I'm ready to book! What's next?
The first step is messaging us to get started. We'll help you confirm your Brand Shelf vibe and choose your start date. To get on our calendar, we require a 50% retainer payment and signed agreement.
How long does this take?
The incredibly cool part about The Brand Shelf is that our project timelines are much shorter than fully custom branding. Each project timeline is dependent on communication and scope, but we estimate your project will take 3-6 weeks from start to finish.
What files and physical goods will I receive?
You can expect to receive a customized version of every logo file shown in your specific Brand Shelf collection. Your logo files will be delivered in EPS, JPEG, and PNG formats. Files will be shared via a secure file transfer site. You will also receive our Signature Set of physical goods (postcards, retro-inspired keychains, stickers, and matchboxes). If you're looking for more, we've got resources to share!
How much does each package cost?
Each Brand Shelf collection costs $3,500. This cost includes a collaborative discovery phase, your customized logo suite, tailored strategy PDF guides, our Signature Set of physical goods, and launch support.
Does my package include everything I need to brand my listing?
You can plan to spend money on additional amenities we suggest (don't worry, we are budget-conscious), and the font files used to create your suite (if needed). We'll send links to everything, which can be purchased as needed at your discretion.
Do you offer payment plans?
Yes! Each of our projects is broken into 2 payments. Your retainer payment is due at booking, and your balance payment is due before we deliver your final logo files and/or order your Signature Set. We accept all major credit cards, checks, and bank transfers.
Where do you work?
We’re proud to call Oregon home, but our process was designed to travel. Whether your property is in the Pacific Northwest or across the country, our story-driven approach works anywhere: we’ve built a method that works beautifully no matter where your property is located.
Do you only work with Airbnb properties?
We work with all short-term rental hosts: Airbnb, VRBO, direct booking, boutique inns, and even hotels. Are you just getting started? That’s perfect! We have the vision and expertise to help you position and launch your property.
