It’s time to stop piecing the experience together ... let’s build your brand.
There's no thread.
No name that sticks.
No identity that makes it instantly, unmistakably yours.
You've updated the photos. “Optimized” the description. Reduced your nightly rate.
The problem isn't the property. It's that your property doesn't have a brand yet.
You have a great property. Maybe it books well and guests like it.
But something's missing, and you can feel it.
What if your property had a name guests actually remembered? A brand suite that made guests feel like they’re at a boutique hotel … the kind of details that turn a stay into a story.
What if guests showed up already excited, because your brand told them exactly what kind of experience they were walking into?
What if your 5-star reviews wrote themselves (not because the mattress was good, but because the whole thing felt like something)?
Imagine being the stay that gets searched for & recommended by name.
Not "a cute house in Sunriver", but "Carousel House", the one everyone can't stop talking about.
01. Discovery
Before anything gets designed, we figure out what your property actually is. Through a brand questionnaire and a conversation with you, we uncover the story, the feeling, and the details that make this property different from the others that look similar to it on paper. This is where your property is named and the story unfolds.
HERE'S HOW WE DO IT.
To get from where you are to where you want to be, you need four things you don't have yet (and they have to work in-tandem):
02. Brand Identity
Your concept becomes a visual identity guests recognize on sight: logo, color palette, typography, and a full set of brand guidelines that keep every future touchpoint consistent. This isn't a template with your name swapped in. It's built to hold up whether it's on a website, in the home, your Instagram grid, or a keychain.
03. Amenities & Strategy
A brand only works if guests actually feel it while they're staying. We turn your identity into concrete recommendations: the amenities, small comforts, and details worth investing in. Your strategy includes a roadmap for rolling it all out, a property brief your design partners can work from, and the social strategy and launch support to introduce it to the world.
04. Physical Touchpoints
Your brand doesn't stop at checkout. The Signature Set gives guests something to take home. Something that ends up on a fridge, clipped to a keyring, handed to a friend. Designed to match your identity and stocked for approximately 75 stays, these are the details that turn guests into storytellers.
INTRODUCING:
CUSTOM BRANDING by LIBRARY of STAYS.
An all-in-one creative branding package built specifically for short-term rental hosts who want their property to be a real brand. From the visual identity to the welcome basket to the moment guests post it on Instagram. We handle the strategy, the design, and the goods. You walk away with everything you need to take your listing to the next level.
- Property naming + concept development: we find the right story before we design a single thing
- Full brand identity suite: custom logo suite, color palette, font system, and brand guidelines
- Market research + analysis: so your brand is positioned, not just pretty
- 10–15 curated amenity recommendations with sourcing links for décor, guest touches, and memory-making upgrades
- The Signature Set: tangible branded goods (mugs, coasters, postcards, keychains, matchbooks, stickers, and more) sized for your property and stocked for approximately 75 stays
- Implementation roadmap: a step-by-step plan you can execute yourself or hand off
- Vendor list access + longevity support: so the brand keeps working after we're done
WHAT YOU'LL GET:
THE RESULTS
Once Carousel House had a brand, the reviews stopped being about its location, and started talking about the experience they weren't able to get anywhere else.
Here's what guests are saying:
DO YOU REALLY NEED LIBRARY OF STAYS?
Guests have a name to search, tag, and remember, which means more repeat inquiries, more direct bookings, and less dependence on the algorithm over time.
You go from being "a rental" to being a destination. Trips will be planned around your stay.
A cohesive brand across your listing, your social, and your physical space removes the friction that costs you bookings.
Your property finally reflects you, not just the furniture you ordered in a hurry before your first guest arrived.
Branded goods like postcards and stickers travel home with guests and do the marketing after checkout, at no additional cost to you.
The stay ends. The brand doesn't. Your guests become storytellers and your biggest marketing asset.
Step 1: Discovery
You fill out our property questionnaire. We dig into your market, your reviews, your guests, and your goals. We do the research so you don't have to explain yourself twice.
Step 2: Design & Strategy
We build your brand (naming, visual identity, amenity guidance, and a creative brief) that makes every decision feel intentional. You see it, weigh in, and approve before we move forward.
Step 3: Build & Launch
Logo files, the Signature Set, digital assets, and your implementation roadmap, delivered in full. We feature your property on the Library of Stays Instagram at launch and hand you the keys to your new brand.
Timeline: 8–12 weeks from your start date.
OUR PROCESS
We split your payment into four milestones:
- 25% nonrefundable retainer to hold your start date
- 25% due the week your project kicks off
- 25% due by end of week 4
- Final 25% due by end of week 8 (before tangible goods are ordered)
INVESTMENT
If the investment feels like a stretch, that's worth sitting with. Ask yourself what another year of forgettable costs: in occupancy, in reviews that don't quite capture it, in guests who stayed but didn't come back. This is the gap that we help you solve!
You're clearly the kind of host who cares. That's obvious from the fact that you're still reading.
But if you keep waiting for the "right time" (until bookings are better, or the season slows down, or you feel more sure) you'll keep showing up looking like every other rental on the platform.
Every month your property runs without a brand is another month where you aren't giving guests a reason to come back.
Hi, we're Ali & Ravyn.
Ali owns Carousel House in Sunriver. So we don't just design for vacation rentals, we live the experience. We know what guests notice. We know what makes a stay feel cheap and what makes it feel unforgettable. We bring all of that into every project.
Library of Stays is setting a new industry standard. We pull together brand strategy, visual identity design, amenity curation, and physical goods ... under one roof, for one industry, with one goal: to make your property impossible to forget.
WE built LIBRARY OF STAYS specifically for short-term rental hosts, because we've watched this industry undersell what's possible for long enough.
This is for you if ...
You have a property you're proud of, but it doesn't have a brand yet
You're a first-time host who wants to launch with intention, not guesswork
You have a generational home you want to honor and refresh for today's traveler
You're a vacation homeowner who wants a property that earns while still feeling like yours
You want guests to remember your place by name, not "that cabin on Airbnb"
You're ready to treat your property like the business it is
Let's do it, shall we?
We're ready to book, now what?
That’s awesome!! We cannot wait to work with you. Please email us to officially book your project. We’ll send details for signing your contract and sending your retainer payment.
How do your payment plans work and how do we pay?
Your payments are divided into a 4 payment schedule. We accept payments through our accounting software: we accept all major credit cards, bank transfers, and checks, all with no fee to you.
Do you guarantee ROI or provide financial projections?
No, we don’t sell ROI promises. Our focus is on identity, differentiation, and guest appeal. ROI follows when a home becomes memorable, desirable, and beautifully marketed. Working with us makes your property come to life and gives you the tools you can utilize across booking platforms.
How do you work with owners?
We start with an owner survey to understand goals, style, and appetite for bold vs. safe updates. We read every review, and get booking data so we can find out the property's guest avatar. We communicate at key milestones to ensure confidence and alignment. The end result is a property that balances personal pride of ownership with market demand.
What problem do you solve for lifestyle buyers?
We bridge the gap, creating a property that’s both a beloved family retreat and a high-performing rental. You want your property to feel like yours, but also need it to attract guests and subsidize the cost of ownership. There's no need to settle on a 'generic' furnished house or turnkey design that falls flat with renters.
What problem do you solve for generational homes?
Families often inherit homes that are dated, tired, or underperforming in today’s rental market. While they may not carry debt, they still need to produce income or justify upkeep. Generational homes often fall into design sameness or become cluttered with mismatched updates over the years. We help reposition these homes with respect for family history while ensuring they stand out as unique, bookable stays.
How far out should I book?
We usually book our calendar a few months in advance. It’s important to contact us right away if you think you’d like to work together. We're happy to hold a future date for you with a signed agreement and paid retainer.
Can you pencil me in so I can save for the project?
We're so glad you'd like to work with us, but no: the only way to hold your date is by signing your contract and paying your retainer. That said, we are flexible with your start date once you're officially booked.
How will I receive my final files?
When we're done, you’ll receive a folder with PNG and EPS files of each element/logo, as well as desktop fonts associated with your project, social assets, and files from your collateral (with notes where you can re-order). Files will be delivered via GoogleDrive or another file transfer site. Once your project wraps, you will receive the print files and resources to re-order once needed.
Are we going to have fun?
Short answer: Yes! This process is exciting, thought-provoking, insightful, and creative. There’s no way it can’t be fun! Our goal is that you are super inspired and full of confidence once we are done. Your ideal guests will be so impressed!
QUESTIONS?
No, we are not property managers. We are a creative agency for vacation rentals. We work directly with owners, and we love partnering with property managers and real estate agents. Our focus is on branding, positioning, and guest experience, not day-to-day operations. Think of us as the packaging and story that makes a property irresistible: the emotional spark that drives bookings.
Is Library of Stays a property management company?
We are proud to live and work in Oregon. We are currently booking projects located in Central Oregon and the Portland Metro area. Properties outside of our primary area will be considered on a case-by-case basis. We'd love to work with clients in the Pacific Northwest, and will expand to other areas soon. If you would like to know more about working together, please inquire.
WHERE DO YOU WORK?
Our signature package includes naming assistance, creative design and positioning, guest experience design, curated sourcing, marketing collateral, an implementation roadmap, photography direction, preferred vendor introductions, and listing optimization. You should expect a strategic implementation plan of unique amenities and light interior refreshing, as the budget allows. To learn more about what each of these items covers, please message to receive our full pricing guide.
WHAT CAN WE EXPECT WHEN WORKING WITH YOU?
Our Signature package is $12,000, divided into 4 payments. Owners then set their implementation budget (dependent on the scope of updates). Library of Stays will source and curate items for the owners to buy directly (no markups). To see our full pricing guide, please send us a message.
HOW MUCH DOES THIS COST?
HOW DO WE BOOK YOUR SERVICES?