“We saw your listing and had to book it.”
Not because the photos were better.
Because the whole thing had a feeling they couldn't shake before they even read the description.
That's what a brand does. It makes the decision for them. It turns your property from "a rental in Florida" into Coral Social Club, the one with the matchboxes and and experience they'll remember for years.
Imagine opening a message from a new guest that says:
You're the kind of host who's ready to offer that kind of experience. You just haven't had the brand to prove it yet.
Explore the Collection
Clover Hill Cottage is rooted in 1970s nostalgia: colorful, welcoming, and sentimental. It’s for stays that feel like childhood summers, records on the turntable, and an endless VHS catalog.
RETRO • NOSTALGIC • BOLD
Haystack Landing draws from the fisherman’s aesthetic: utilitarian, coastal, heritage-driven. It’s for properties shaped by landscape: cliffs, harbors, forests, tide. This brand feels storied, steady, and grounded.
COASTAL • EARTHY • RETRO
Each Brand Shelf foundation carries a distinct mood and point of view. Choose the one that feels closest to your property, then we’ll handle the refinement.
House of Greene is a richly layered New York loft where candlelight flickers, velvet settles in, and every corner holds a story. It’s designed for those who crave atmosphere as much as experience.
ATMOSPHERIC • MOODY • RICH
Coral Social Club is a sun-soaked stay inspired by the easy glamour of mid-century coastal escapes. Mornings drift into afternoons, afternoons into cocktails, and everything moves at its own unhurried pace.
ART DECO • BRIGHT • ICONIC
At Library of Stays, we don’t treat branding, amenities, and experience as separate decisions. We design them together, based on how guests actually choose, use, and talk about a stay.
Carousel House is the property that started all of this: the place where Ali tested every theory we eventually built into Library of Stays.
Once it had a name, a story, tailored amenities, and its Signature Set on the counter, the reviews stopped being about the proximity to Sunriver and started talking about the details we curated for the home itself ... the experience they weren't able to get anywhere else.
Here's what guests are saying:
YOU WOULDN'T LAUNCH A BUSINESS WITHOUT A BRAND ...
And yet, short-term rental owners do it every day, then wonder why it feels like so many little pieces are missing.
Guests aren’t just clicking on pictures: they’re looking for a stay they'll remember. A strong brand turns a "pretty space" into a memorable destination.
THIS IS EXACTLY WHERE THE BRAND SHELF COMES IN.
Discovery Phase
We begin with a guided questionnaire, research, collaborative conversation, and naming support to uncover your goals, clarify your vision, and set a strong, intentional foundation for everything that follows. Email us to get started!
what to expect:
Customized Visual Brand System Suite
Designed to be distinct, memorable, and instantly recognizable. Every element works together to give your property a clear voice and visual presence.
- Full logo suite
- Custom color palette refinement
- Typography system, links to fonts
- Personalized icon elements
- Brand guidelines
- Social-ready assets
Tailored Strategy Guides
We will provide you with a curated guide that covers how your stay looks, feels, and functions. From interiors to atmosphere, we help shape a cohesive experience guests can step into. Learn more.
- Custom amenity strategy
- Guest touchpoint recommendations
- Social positioning strategy
- Experience narrative alignment
Physical Guest Touchpoints
The details guests interact with. The small, meaningful moments that make a stay feel considered. These are the pieces that turn a visit into something worth remembering.
- Postcards
- Retro-style keychains
- Premium stickers
- Matchboxes
Launch Support
A clear, supportive path from concept to reality. We help you bring your stay to life with confidence, so you can launch with intention and clarity.
You're ready to create something people remember and return to
You want your property to feel considered, not generic
You care about the full guest experience, not just the photos
You want to treat your rental like the business it can be
You're a host who wants to show up with intention, not guesswork
THE BRAND SHELF IS NOT FOR YOU IF ...
You're looking for a DIY template you can fill in yourself
You need something delivered in under 3 weeks
Your property has complex needs that require a concept built from the ground up ... that's what our Custom Branding is for
THE BRAND SHELF IS FOR YOU IF ...
1 .
Choose a Concept that Fits Your Property
HOW IT WORKS:
Our collection of professionally developed brand foundations were created to fit with a wide range of properties.
2 .
We Customize the Suite to Make it Your Own
We'll work with you to discover your color story and overall brand approach. The suite will be customized for your stay.
3 .
Strategic Planning for Your Guest Experience
We deliver custom guides to help you lock in your guest strategy, amenities, and other elements that will make your stay memorable.
What do you mean by 'semi-custom'?
Every Brand Shelf project is a comprehensive, customizable brand suite that we adapt to you. You’ll begin with one of our curated brand foundations, but that’s simply a starting point, not the finish line.
From there, we refine and tailor the brand to your specific property, audience, and goals — adjusting visual elements, tone, applications, and recommendations so the final result feels considered, cohesive, and distinctly yours. No two Brand Shelf brands look the same, because no two stays are.
Why should I brand my vacation rental?
At the end of the day, your vacation rental is a business, and how it looks and feels matters. Too often, the identity is an afterthought, but in today’s competitive market, standing out is essential. A brand is how your rental becomes a stay people talk about. In crowded markets, a name and a story help you rise above the noise. Think about it: saying “we stayed at an Airbnb” doesn’t leave much of an impression. But “we stayed at Carousel House, and it was incredible!” ... that’s the power of branding.
I'm ready to book! What's next?
The first step is messaging us to get started. We'll help you confirm your Brand Shelf vibe and choose your start date. To get on our calendar, we require a 50% retainer payment and signed agreement.
How long does this take?
The incredibly cool part about The Brand Shelf is that our project timelines are much shorter than fully custom branding. Each project timeline is dependent on communication and scope, but we estimate your project will take 3-6 weeks from start to finish.
What files and physical goods will I receive?
You can expect to receive a customized version of every logo file shown in your specific Brand Shelf collection. Your logo files will be delivered in EPS, JPEG, and PNG formats. Files will be shared via a secure file transfer site. You will also receive our Signature Set of physical goods (postcards, retro-inspired keychains, stickers, and matchboxes). If you're looking for more, we've got resources to share!
How much does each package cost?
Each Brand Shelf collection costs $3,500. This cost includes a collaborative discovery phase, your customized logo suite, tailored strategy PDF guides, our Signature Set of physical goods, and launch support.
Does my package include everything I need to brand my listing?
You can plan to spend money on additional amenities we suggest (don't worry, we are budget-conscious), and the font files used to create your suite (if needed). We'll send links to everything, which can be purchased as needed at your discretion.
Do you offer payment plans?
Yes! Each of our projects is broken into 2 payments. Your retainer payment is due at booking, and your balance payment is due before we deliver your final logo files and/or order your Signature Set. We accept all major credit cards, checks, and bank transfers.
Where do you work?
We’re proud to call Oregon home, but our process was designed to travel. Whether your property is in the Pacific Northwest or across the country, our story-driven approach works anywhere: we’ve built a method that works beautifully no matter where your property is located.
Do you only work with Airbnb properties?
We work with all short-term rental hosts: Airbnb, VRBO, direct booking, boutique inns, and even hotels. Are you just getting started? That’s perfect! We have the vision and expertise to help you position and launch your property.
F.A.Q.
Every week your listing runs without a brand is another week guests scroll past it for something that felt like more. Pick your concept. We handle the rest.